Co-op festivals
Co-op asked for a campaign to make consumers aware that Co-op will be with you throughout the festival season. Introducing - Eat, Sleep, Save, Repeat. Inspired by the famous lyrics of Fatboy Slim, this campaign puts a twist on familiar language to make the connection between festival culture, Co-op, and the benefits of membership.
Co-op
Co-op asked for a campaign to celebrate the Kings Coronation and what better place than Coronation Street.
This creative idea brings together the rich drama of Coronation Street storylines, support for customers, and engaging social-first content. As we ask, who stole the Coronation Chicken? This mini social media mystery revolves around a missing chicken, intended for a coronation chicken pie, centrepiece of the upcoming Coronation Street party lunch. With customers given the chance to attend the street party; if they can work out whodunnit?
Co-op + The King’s Coronation
Co-op asked for a campaign revolved around food and celebrated individual communities. What better way to do this than by using Coronation Street legend and cafe owner Roy. Roy has been tasked with catering the big Coronation Street Party, but he needs some help. Roy will call on the Co-op community for support, with lucky winners given the chance to attend the street party, bringing their dishes along - for the ROY-al lunch.
